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Oculogica Founder, Dr. Uzma Samadani and CEO, Dr. Rosina Samadani, join the 11th annual list of women and men from such companies as Netflix, Google, and Patagonia, as well as institutions such as Johns Hopkins University and the ACLU of Massachusetts.

New York, NY, August 4, 2020 — Fast Company today announced its 11th annual list of the Most Creative People in Business, honoring an influential and diverse group of leaders from a vast range of global industries including tech, design, entertainment, healthcare, media, government, nonprofit, sports, food, and more.

The Most Creative People in Business list recognizes individuals who used their innovative thinking to make an impact on the world beyond financial success. These engineers, executives, choreographers, activists, designers, journalists, and founders have created something new this year within their field that’s never been done before in their industries. Many achieved these societal problem-solving accomplishments in one of the most contentious and erratic times in history.

“Human brain injury is one of the most complex problems that a person can face in their lifetime. It requires tremendous creativity to formulate better diagnostics and treatments. I look forward to continuing to work on this problem, along with so many of my colleagues at different institutions, so that we can bring better solutions to people suffering from this terrible affliction,” says Dr. Uzma Samadani, who is currently a neurosurgeon at the Minneapolis Veterans Administration Medical Center and CentraCare, and an Associate Professor with graduate faculty appointments in Neuroscience and Bioinformatics and Computational Biology at the University of Minnesota.

Dr. Uzma Samadani has been named a “Top Doctor” in both Minnesota Monthly Magazine and Minneapolis St. Paul Magazine, and received the the Women’s Health Leadership TRUST Forum Courageous Women in Healthcare Award. She is on the Executive Committee of the American Association of Neurological Surgeons (AANS)/Congress of Neurological Surgeons Joint Section on Neurotrauma and Critical Care, served as the Scientific Program Chair for their meeting in conjunction with the National Neurotrauma Society from 2014-17, and is Chair of the Board of ThinkFirst Foundation, the largest injury prevention foundation in the world.  She is also former Chair of the Minnesota State Traumatic Brain and Spinal Cord Injury Research Council, and Past-President of Women in Neurosurgery, a section of the American Association of Neurological Surgeons and Congress of Neurosurgery. She has 70 peer-reviewed scientific publications for her work in neurosurgery.

“It’s an honor to work with the inventor of this technology, my sister, to bring an objective diagnostic to a field which has long been served with only subjective tools,” says co-honoree Dr. Rosina Samadani. “This is a tough problem, and one that affects people in terrible ways. It takes creativity, tenacity, and experience to tackle it. I’m looking forward to bringing even greater insight into brain injury with our data and tools, and to working on the next frontiers this technology can help address.”

Dr. Rosina Samadani is a serial healthcare technology entrepreneur and a former McKinsey and Company management consultant. Of the four companies she has led, she founded three. Oculogica has been awarded the 2018 Angel Capital Association’s for most innovative company and Dr. Rosina Samadani the 2019 NIMBLE Health Vanguard award for entrepreneurship. She has multiple patents, including several related to Oculogica, and has her BS and MS from MIT in Mechanical Engineering, and her PhD in Biomedical Engineering from Northwestern University.

Fast Company editors and writers spent a year researching candidates for the list, scouting every business sector: social good, medical, technology, engineering, marketing, entertainment, startups, and more. The people selected have all accomplished something truly innovative within the past 12 months or so that is having a measurable effect within their industries and beyond. They’re also discoveries—none has ever been profiled in Fast Company in print before. Together, they represent the future of business.

“Each year, we recognize artists and conventionally creative people making their mark on business and corporate executives deploying creativity and innovation to address some of the biggest challenges facing businesses and society,” says Stephanie Mehta, editor-in-chief of Fast Company. “Individually and collectively, the Most Creative People are an inspiration.

To see the complete list, go to: https://www.fastcompany.com/most-creative-people/2020

Introduced in 2009, the Most Creative People list was quickly established as one of Fast Company’s most esteemed franchises. Each year, the magazine’s editors present an all-new list of people chosen according to a proprietary methodology.

Fast Company’s Most Creative People in Business issue (September 2020) is available online now at https://www.fastcompany.com/most-creative-people/2020 and on newsstands beginning August 11, 2020. Join the Most Creative People conversation using #FCMostCreative.

ABOUT FAST COMPANY

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta and the publisher is Amanda Smith. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.

ABOUT OCULOGICA

Oculogica, Inc. is an eye tracking-based neuro-diagnostic company founded by neurosurgeon Dr. Uzma Samadani, Associate Professor of Bioinformatics and Computational Biology, with a faculty appointment in Neuroscience at the University of Minnesota. The company has developed the EyeBOX, the first baseline-free aid in diagnosis of concussion to help physicians objectively evaluate patients with suspected concussions. EyeBOX is a 4-minute test appropriate for ages 5 to 67 years. To learn more about the Company and EyeBOX, visit www.oculogica.com.

These sisters invented a better way to diagnose concussions by tracking eye movement